文/王樱子

教师简介：新东方重庆学校留学考试中心教师，Griffith University大学商务硕士。以留澳五年的经历使得教和学更加多元化。

People are surrounded by many kinds of advertising and there is an increasing influence on our lives.

Do you think positive effects outweigh the negative effects?

It is true that we are now living in a world where advertisements are widely spread and becoming more influential to every aspect of our lives. Both pros and cons can be suggested from this trend. I personally believe that it does more goods than harms.

The positive impacts of this trend are obvious. To start with, advertisements, as a means of bridge, can bring people into contact withlatest products and services. Given the fast advanced technology, new products, especially those high tech electronic devices, show themselves in the market almost every month.People can hardly tell what are those new fancies used for and how to use them appropriately just from their appearances. Well–designed advertisements can explain exactly what customers want to know and satisfy their demandin an efficient and effective way. In addition to that, advertising-related industry boosts national economy to a large extent. Not to mention numerous employmentopportunities created by this industry, only advertising sales can contribute to the tax revenue that could be used back to benefit citizens in many areas.

On the other hand, the potential drawbacks of this trend cannot be underestimated. Firstly, massive advertising may encourage people to buy things unnecessarily. It is particular the case when it comes to those vulnerable targets such as children and teenagers who are lacking of critical thinking skills and would be easily attracted by vivid pictures, fancy sound effects and advertising pop stars presented in the advertising. Secondly, it would be annoying and pretty time-consuming for people to search for useful mails from vast advertising brochures. Many people would have the experience that their mailboxes are blocked with junk mails and even squeeze out the personal ones.

In conclusion, although there are undeniable downsidesof increasing advertising, I would contend that benefits of this tendency exceed drawbacks.