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Such is nature to own what our hearts desire that is why many modern people like to spend their hardly earned money on their favorite goods. The contrivance of the Internet has profoundly revolutionized modern people’s option of consumption in many aspects. People have been debating the pros of cons of on-line shopping without reaching any definite agreement. Personally speaking, the merits of shopping on line prevail over its possible demerits.

Seen from the positive aspects, many benefits could be gained by selecting and buying our favorites on line. The most glaring merit is that on-line shopping not only surmounts the geographical barrier，economizes great amounts of time, but also improves the flexibility of consumption. In this sense, those who select on-line shopping have more time to embark on more worthwhile things such as focusing on working or building up physique. Another advantage coming from on-line consumption is that it adds spice to our dull routine of daily life. A case in point is that a lot of fashionable ladies take pleasure in browsing various on-line shops, comparing different prices and bargaining with the owners of on-line shops. They usually end up buying their desirable goods. Last，on-line shopping will exert a beneficial influence on one’s financial budget due to the fact that on-line shops, in most cases, do not need to rent spacious places or employing many salesgirls, therefore, the price of on-line merchandise is, comparatively speaking, economical and reasonable, which indicates that we can buy more desirable goods even though we are hard-pressed for money.

Problems, however, inevitably ensue. On-line shopping is a two-edged weapon which can be used equally for good or evil. One possible demerit is that many on-line advertisements are full of flowery phrases and empty promises, therefore, consumers might be fooled into buying counterfeited goods. Many stories concerning on-line consumption fraud could justify my worry. Even worse，it is highly possible that some young consumers might spend money like water on their favorite goods on line out of the reason of seizing the chances of discount, in this case, on-line buying will impose much pressure upon some unwise consumers economically.

Overall, what is of the utmost importance is to harness the merits of on-line buying and discard its demerits. The government should be urged to strengthen the censorship of on-line ads. Meanwhile, it is the duty of every consumer to raise the awareness of wise consumption.

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