Language points

（Attention： The following points are not covered by the video. It is better for you to watch the video or listen to the MP3 first and try to take notes on your own. Then you may check here to get more details. ） 

1, No one can avoid being influenced by advertisements.新概念英语第三册下载

 Advertisements always exert influence on everybody.

No one ,avoid, 双重否定

No students can avoid being influenced by their teachers

2, Much as we may pride ourselves on our good taste, we are no longer free to choose the things we want, for advertising exerts a subtle influence on us..

 让步状语从句，though, although,as引导让步状语从句，句子要采用倒装形式（ adj. / adv. / n. / v.用在as之前）

1．adj. + as + 主语+ 谓语

Rich as he is, he is not happy.

Tired as I was, I try to help them.

2．adv. (much ) + as + 从句

Much as I like you, I will not marry you.

Much as I hate do it, I must stay home and study English.虽然我不愿意这么做，但我今晚必须呆在家里学习英语。

3．v. + as + 主语 + 助动词

Try as they may, they will never succeed.即使他们很努力，但他们不会成功。

Object as my parents may, I decide to do it.不管我父母怎样反对，我都决定要这样做。

3，In their efforts to persuade us to buy this or that product,

 effort

1. n. (U) 努力，竭尽全力 （需要花费脑力和体力的事情）

Eg.: It took a lot of effort to lift the box.

A great deal of effort has gone into this exhibition.

2. n. (C) 努力，竭尽全力  make every effort

Eg.: We are making every effort to study English.

in one’s effort to do:为了干好某事，在干好某事的努力过程当中

Eg.: The company is selling off some of its buildings in their efforts to save money.

In their efforts to learn English well, they spend a lot of time.